Role
The Digital Marketing Project Assistant role sits with the Digital Marketing Team within the corporate Marketing & Development department in the Saint-Gobain Tower. Our mission is to support the Saint-Gobain (Regional and HPS) businesses to drive Growth, by leveraging our digital marketing expertise.
Missions
1. Digital Marketing Performance Project Support:
- Assists the corporate Digital Marketing team on various Digital Marketing Performance projects: Website audit & analysis / SEO, paid campaigns, social media / Data visualization / Content, UX & UI.
- Supports Saint-Gobain businesses to improve their overall digital ecosystem by conducting website performance analysis and sharing best practices. Helps the team facilitate training and workshop sessions, including material preparation.
- Maintains and creates digital marketing performance dashboards on Google Looker Studio.
- Helps manage Google Analytics 360 Organization architecture and access.
- Supports for Google Analytics 4 (GA4) and tagging plans deployment and governance.
2. Digital Marketing Community Management:
- Manages the internal Digital Marketing Community on VivaEngage (> 700 members), shares Digital Marketing trends and answers questions within the community.
- Helps to coordinate the preparation of the Digital Marketing LiveChats and conferences.
- Prepares & sends the internal newsletter of the Digital Marketing team.
